We developed a clean interface that would put the focus on his fracolor pieces, and created a dynamic navigation scheme. The navigation initiated exploration of his known pieces, while a drop down menu allowed visitors to view his entire body of work. Media-Star also embarked on an ambitious endeavor to utilize Scene7′s dynamic imaging technology, which allows visitors to zoom into a photograph. Normally used on online apparel commerce (Nike, Gucci), Media-Star pushed the boundaries of the technology to allow nine levels of zoom, which provides viewers the opportunity to see the intimate details of his divisionism and them pull back for a complete perspective.

“Media-Star’s knowledge of bleeding-edge technology allowed me to present my artwork online in an exciting and interactive manner. I’m thrilled with the results!”

With the popularity of Apple’s iPhone and iPad and the changing landscape of the web, Media-Star consulted Paul Kolker about redesigning his site and moving away from Adobe’s Flash technology, which is not supported by Apple’s mobile devices. Media-Star then re-evaluated Kolker’s business and artistic goals and developed an entirely new site. The new database-driven site takes advantage of the latest web technologies, while still maintaining the minimal aesthetic of the first version. More robust, yet organic, search engine optimization techniques have also generated increased awareness and traffic.

Media-Star continues to work with Paul Kolker on fresh online and offline marketing endeavors to keep him one step ahead of the New York art scene.

Visit Paul Kolker.

Social media was also included on the site via Twitter to increase exposure and provide useful content for individuals looking for gardening tips. In just 60 days the website has already paid for itself by generating dozens of new leads which converted into full-time clients.

Visit Landscaper Long Island

Web Design

Media-Star investigated Logic Music’s multidimensional business model, and developed a site architecture that would portray the company’s many core competencies with an intuitive and instantly comprehensible interface, navigation system and information hierarchy.

“Media-Star has officially rocked my world!”

The end result made the complicated simple and illustrates every aspect of Logic Music’s business visually. One trip through Logic-Music.com gives the visitor a comprehensive tour of their business and everything they have to offer, which is quite a lot!

Having completed Phase One of Logic-Music’s online strategy, Media-Star will begin Phase Two, which will include the addition of HD video playback.

Visit Logic Music Inc.

Media-Star sat down with the founders of Athletic Edge Lacrosse to determine their short, medium and long term goals for the company, brand positioning and competitive advantages, since there are many companies offering services in this market segment. The end solution encompassed all facets of multimedia, a YouTube video campaign, and an e-commerce solution.

“We wanted a true balance between style and substance that would work on several different levels of marketing. Media-Star was able to provide a solution that met our exact requirements and then some!”

Media-Star produced all creative assets for Athletic Edge Lacrosse, including writing the company’s theme song and providing sonic branding for their new logo. The site utilizes all the best assets of Adobe’s Flash technology without losing focus of their business objectives, which as resulted in a best-in-class site that has been recognized by Men’s Health magazine as “one of the six best strength and conditioning facilities in the country”

The success of Athletic Edge Lacrosse has provided many additional opportunities in the field of lacrosse. AEL has now partnered with Inside Lacrosse magazine to develop the first standardized National Lacrosse Combine.

Visit Athletic Edge Lacrosse.

“Media-Star provided not only an attractive place that we can call home online, but also world-class branding, marketing and promotion. Media-Star is the most professional, focused, and on-task web development professionals I’ve ever worked with. Their creative solutions to our website challenges were not just quality, they were executed incredibly fast.”

Media-Star did not stop working once the website was completed. The next step was to constantly and consistently update the site with new information to inform their growing user base, as well as elevate search engine results rankings. Media-Star developed a “News” section, which allowed the founders to notify their soccer community of developments not only locally, but also in the international world of professional soccer.

Media-Star continues to work with EASA as their academy expands into new areas of youth soccer development.

Visit European American Soccer Academy.

Media-Star constructed a website that met their requirements by opening up the negative space and offering paring down the copy to create a minimal environment for disseminating their most immediate information.

“An elegant design that precisely answered all of our requirements. No matter what the multimedia project, we will always turn to Media-Star.”

The Studio601 website was also constructed to be scalable. Not only have new navigation categories been implemented without any detraction from the original aesthetic, but modifications are easily accomplished without fanfare.

Visit: Studio601

Great Neck Obstetrics and Gynecology, Long Island, New York’s premier OB/GYN group, desired a website to showcase their renowned practice. Great Neck OB/GYN’s practice handles a wide-range of women’s health services that needed to be presented in an intuitive, concise and clear manner to prospective and current patients.

Media-Star reviewed their entire practice to not only comprehend their business structure, but also to evaluate how they could utilize their online presence to provide enhanced customer service and cut costs. The practice is composed of three of Long Island’s best doctors of Obstetrics and Gynecology with a full suite of services including Three Dimensional (3D) Ultrasound, Level 2 Comprehensive Ultrasound, Multifetal Growth Assessment, Pelvic Ultrasound / CA-125, Bone Densitometry, HPV Vaccinations, HALO Breast Pap Test, Urodynamics, Comprehensive Genetics Counseling, and many other well woman care. The challenge was to include the wealth of information on the various services and patient care, which allowed for easy navigation in a serene aesthetic. Media-Star addressed the issue by designing the site with consistent navigation that provided one-click access to any page.

In addition, Media-Star also digitally redesigned many of the paper forms that are disseminated to new gynecology and obstetrics patients. The forms are now available via simple online downloads allowing patients to instantly acquire the needed documents. This solution provides a new level of customer service and saves costs to both the practice and the environment.

“Media-Star enabled us to translate our comprehensive gynecologic care including complete radiology services, annual health care screening, urodynamics, the HALO breast pap test, as well as the latest, minimally invasive surgical procedures to address various conditions not amenable to conservative medical management.”

The site achieved its goals from the onset with “don’t make me think” navigation, organic search engine optimization and a tranquil aesthetic.

Visit Great Neck Obstetrics and Gynecology