Great Neck Obstetrics and Gynecology
Great Neck Obstetrics and Gynecology, Long Island, New York’s premier OB/GYN group, desired a website to showcase their renowned practice. Great Neck OB/GYN’s practice handles a wide-range of women’s health services that needed to be presented in an intuitive, concise and clear manner to prospective and current patients.
Media-Star reviewed their entire practice to not only comprehend their business structure, but also to evaluate how they could utilize their online presence to provide enhanced customer service and cut costs. The practice is composed of three of Long Island’s best doctors of Obstetrics and Gynecology with a full suite of services including Three Dimensional (3D) Ultrasound, Level 2 Comprehensive Ultrasound, Multifetal Growth Assessment, Pelvic Ultrasound / CA-125, Bone Densitometry, HPV Vaccinations, HALO Breast Pap Test, Urodynamics, Comprehensive Genetics Counseling, and many other well woman care. The challenge was to include the wealth of information on the various services and patient care, which allowed for easy navigation in a serene aesthetic. Media-Star addressed the issue by designing the site with consistent navigation that provided one-click access to any page.
In addition, Media-Star also digitally redesigned many of the paper forms that are disseminated to new gynecology and obstetrics patients. The forms are now available via simple online downloads allowing patients to instantly acquire the needed documents. This solution provides a new level of customer service and saves costs to both the practice and the environment.
“Media-Star enabled us to translate our comprehensive gynecologic care including complete radiology services, annual health care screening, urodynamics, the HALO breast pap test, as well as the latest, minimally invasive surgical procedures to address various conditions not amenable to conservative medical management.”
The site achieved its goals from the onset with “don’t make me think” navigation, organic search engine optimization and a tranquil aesthetic.