When Athletic Edge, one of the most innovative and technically advanced sports performance training centers in the country, decided to partner with the two best professional players in the game to create a bleeding-edge lacrosse training company, they called on Media-Star for their digital strategy and internet development.

Media-Star sat down with the founders of Athletic Edge Lacrosse to determine their short, medium and long term goals for the company, brand positioning and competitive advantages, since there are many companies offering services in this market segment. The end solution encompassed all facets of multimedia, a YouTube video campaign, and an e-commerce solution.

“We wanted a true balance between style and substance that would work on several different levels of marketing. Media-Star was able to provide a solution that met our exact requirements and then some!”

Media-Star produced all creative assets for Athletic Edge Lacrosse, including writing the company’s theme song and providing sonic branding for their new logo. The site utilizes all the best assets of Adobe’s Flash technology without losing focus of their business objectives, which as resulted in a best-in-class site that has been recognized by Men’s Health magazine as “one of the six best strength and conditioning facilities in the country”

The success of Athletic Edge Lacrosse has provided many additional opportunities in the field of lacrosse. AEL has now partnered with Inside Lacrosse magazine to develop the first standardized National Lacrosse Combine.