Web Design – Long Island New York

Media-Star’s approach to website design is different from most other developers. We don’t consider a website to be static entity, but a flowing marketing mechanism that constantly drives your business forward. This propulsion is not something that happens haphazardly, or at random, it is specifically calculated from the start to promote your goods or services using our phased approach.

Media-Star evaluates your complete business vertical to determine how exactly a website should perform to enhance your sales, streamline your workflow and provide excellent customer service. Then we determine how to precisely meet these objectives in a phased approach that meets your budget, and won’t overwhelm your ability to conduct normal operations.

The phased appoach also allows you to map the growth of your business. In today’s rapidly changing business climate, it is not enough to merely debut a new product or service, and then take a wait and see posture. You have to have a complete roadmap as to where you want your online business to be at specific milestones. Working with Media-Star, you will plot your company’s course for success not just now, but long into the future.

Although aesthetic design is important to us, information design is paramount. If the graphic design provides speed bumps during the short time your pitching your company to the prospective online customer, then your web strategy has been defeated. We strongly feel that any type of flashy elements that are not specifically selling only provide barriers to your prospective customers. Not only do these elements slow down your site’s performance, and sometimes prohibit effective search engine optimization, but they distract your customer from getting to the information they desire or buying your products.

We’re often told by our clients that they’re surprised our web development strategy places multimedia well behind information architecture — especially since we tout ourselves as a multimedia company. However, we subscribe to the “don’t make the visitor think” tactic. Your visitor should not have to think about how to use your website. How many times have you gone to a website and you’re confused on what to click on? Your website’s mission is to sell, not to provide a puzzle. That said, multimedia that effectively showcases your services, or lets your visitors interact with your products, can be one of the most satisfying online experiences imaginable.