SEO Copy·writ·ing

noun

Search Engine Optimization (SEO) copywriting is the technique of writing online copy that will organically ranks well when indexed by seach engine bots. These search engine bots scour the web indexing websites based on a variety of factors beyond a website owner’s control, but creating “bot-friendly” copy is an sophisticated way to acheive higher rankings in search results without spending on paid advertising. While it’s not difficult to achieve, there is an art to SEO Copywriting, which can make a big difference in sending qualified traffic to your website.

— Dan Brotman, Media-Star